BPM Supreme is a global digital music distribution service for DJs. In mid-summer of 2017 BPM Supreme joined up with BPM Media Group to create a campaign highlighting one of the DJs' busiest seasons. The Supreme Summer campaign came about from a need to re-engage BPM Supreme's current customers and to expand into other uncharted audience territories.
Growing the BPM Supreme audience was a clear goal for the summer. Through a design scheme that accentuates the warmness of summer days and a promotion that many DJs couldn't refuse,the BPM Supreme Summer campaign had instant and viral success.
- UI / UX Design
- Microsite Development
- HTML5 Audio Player
Reaching the goals set for BPM Supreme was a dual effort between their internal team and our marketing team. We identified channels with the greatest conversion opportunity and customer acquisition. Once we released the summer campaign we almost immediately found that the ROI was on its way to be significant.
It's not an easy ask for a bigger company like BPM Supreme to (temporarily) change the look on all their digital channels. After they approved the design and our campaign plan, the Supreme Summer takeover went into effect. The transition was seamless, but impactful. BPM Supreme's current customers loved the theme and social channel traffic began to increase exponentially.
The landing page for the Supreme Summer sale incorporated several aesthetic and functional elements with the central goal of converting a new user to an active BPM Supreme customer. From design to marketing scripts, when the user hit this page the conversion rates were the highest we've seen in quite some time.
The Supreme Summer campaign was a huge success not just in terms of revenue, but furthering the credibility between BPM Supreme and their target market. For BPM Media Group, it showed us that a combined effort between design and data driven marketing is a recipe we will most definitely utilize on future campaigns.